Advertisement holder



July 31, 1928. 1,678,691

F. DE LA CUESTA ET Al.

ADVERTISEMENT HOLDER Filed Feb. 26, 1927 2 Sheets-Sheet 1 /NVENTOE$ Francisco c/e la Cuesfa Manue/ M de /a Cuesfa Jus f0 Para Oar Sanf/ag'o Fa/s July 31, 1928.

F. DE LA CUESTA ET AL.

ADVERT I SEMENT HOLDER Filed Feb. 26, 1927 2 Sheets-Sheet 2 INVENTORS Franc/sea da/b Cuesfa Manuel M. (/e la Cuesfa dusfa Para qr Sanf/bgo a/s WM ATTORNEYS 6 v f atented July 1928 QM D STATES 1,678,691 PATENT OFFICE.

FRANCISCO DE LA CUESTA, MANUEL, MARIA n m'cunsra, JUS'I'O PARAPAR, ANfl I SANTIAGO FALS, or HABANA, CUBA.

ADVERTISEMENT HOLDER.

Application filed February 26, 1927, Serial No. 171,256, and in Cuba February 12,1927.

This invention refers to a metallic frame adaptable to the back of a seat, and which frame serves to hold an. advertisement, and 7 has for its main object, to provide an arrangment of this kind, which besides not disfiguring the outlines of the. seats, but on the contrary contributing to improve same, is destined to bear removableboards or plates bearing advertisements, that is to. say that the advertisement may be removed and replaced by others when desired, but while installed remains fixed and without the possibility of same being removed by anyone without using a tool, such as a screwdriver or a similar tool.

This invention may be used especially in the seats of street cars, omnibus, trains and other vehicles, but may be also used on all kinds of seats, for instance in the seats of theatres or parks.

As before said, the seat is not misshaped because the frame extends only slightly over the upper edge of the back and causes an esthetic effect, due specially to the placing 2 of a glass or transparent plat-e which covers the advertisement, and because all the other parts of the frame are of metal, elaborated in accordance with the art. I

More advantages and other considerations pertaining to the invention, will be deduced in the course of this specification, with the aid of the figures in the attached drawings, in which the same characters of reference designate the same parts. i

Fig. 1 is a perspective view, in detail, of the upper part of the back of the seat, provided with the improvements, object of this invention. v

Fig. 2 is a perspective view of the invention showing the advertisement and the glass which covers same, half placed.

Fig. 3 is a front elevation of the supporting apparatus without the advertisement.

Fig. 4. is a front elevation, broken and partially in section, of the apparatus.

Fig. 5 is a side elevation of same on an enlarged scale.

Fig. 6 is a verticaltransversal section according to lines CD of Fig. 4.

Fig. 7 is a vertical transversal section ac-,

cording to lines A-B of Fig. 4;.

Fig. 8 1s a vertical transversal section on enlarged scale according to lines EF of- Fig. 3.

Fig. 9 is a perspective viewv in detail of an additional part of the invention, and

Fig. lO is a broken View of-one of the holders of same.

Referring tothese figures, in same is shown the invention constituted by a metallic frame, which is bent on each endso as to adapt itself as a kind of frame over the upper part of the back of a seat A, which in the case illustrated is the seat of a. street car or an omnibus. For that purpose, the

main body 1, of the frame has its inner sur-' face concaved as shown by '1 and its side surfaces recessed in its full length, except on its ends constituting a central web 1 a transversal section of which is shown clearly in Fig. 8, having formed onfleach side, above and below the channeled guides 1".

Through the web 1" are opened a plurality of spaced slots 3, for the purpose of lightening the weight of the frame, and at the same time to permit the setting of the screws 4 which are screwed through the bores 5 opened on the inner edge of each opening 3 and in the upper part of the back A as shown in Figures 3 and 7.

On the ends of the body 1 is formed the holders 6 and 7 of which the larger, 7, corresponds to the outer side of the seat, that is the central passage of the car or omnibus, if referring to the seat in this kind of vehicle, and for the same, presenting its upper part thinned as shown in 7 to facilitate a. better hold.

The legs 8 of the, frame as before said, are adapted to the sides of the backA its ends coinciding with the upper cut ends of the frame or usual metallic reinforcement 9 of the seat, and being fastened to same by means of the screws '10.

The guides 1" on each side of the web 1, serve as. a frame and holder to a long narrow plate 1.1 of suitable material, and on which appears the advertisement, said plate being protected by a plate of glass or transparent coincide with bores 17 opened in the corresponding end of'the main body 1;

'As it may be seen, the metallic frame which holds the advertisement projects but slightly from the back of the seat, and does not misshape same-,but on the contrary con- I tributes to give it a better appearance, and

besides, the advertisement is placed. in such a manner as to lac-removable, only by means of a tool, which serves to unscrew the screws 15, remove the header'13 and then draw out the plates 11 and 12 as shown in Figure 2, the thinness'7 of the holder 7, making the realization of same easy.

It is evident that within the principles c of construction explained, many modifications may be made, so that we do not limit ourselves to the previously assigned, but

we wish that the Letters Patent protect that which is comprised within the scope of the following claim:

A device of the character described comprising an advertising attachment forseat backs a frame including upper and lower parallel spaced elongated members, the upper-member having its end portlons turned downwardly and laterally thereto, theglower member being shaped to contorm'to the top edge of the seat back, and having one end portion thereof turned downwardly for ya distance and spaced from the downwardly turned portion or the upper member, but 7 having its extremity. connected thereto, the frame members, having inwardly directed flanges on their parallel portions forming channels for embracing the sides and-ends of an advertising card, and block detachably secured between the parallel portions of said upper and lower members adjacent said turned'down portions thereof.

In testimony whereof we have signed our names to this specification.

FRANCISCO DE LA CUESTA. hGiANUEL MARIA DE LA CUESTA. JUSTO PARAPAR. c

SANTIAGO FALS. 

